Ethical Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ethical-marketing/ Digital Marketing News: customer experience, social, mobile marketing Fri, 22 Mar 2024 15:51:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Ethical Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ethical-marketing/ 32 32 Sprout Social launches mentorship network for marketers https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/ https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/#respond Fri, 22 Mar 2024 15:51:30 +0000 https://www.marketingtechnews.net/?p=109483 Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers,... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/feed/ 0 Just 5% of consumers highly trust tech companies https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/ https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/#respond Thu, 14 Mar 2024 07:39:00 +0000 https://www.marketingtechnews.net/?p=109465 As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/feed/ 0 Influencers who fail to disclose ads are ‘tarnishing industry and brands’ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/#respond Thu, 22 Feb 2024 08:35:00 +0000 https://www.marketingtechnews.net/?p=109423 Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/feed/ 0 Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/#respond Tue, 13 Feb 2024 13:08:51 +0000 https://www.marketingtechnews.net/?p=109412 Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/feed/ 0 Consumers trust banking sector the most with personal data https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/ https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/#respond Thu, 08 Feb 2024 08:58:00 +0000 https://www.marketingtechnews.net/?p=109402 Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes to protecting personal data and delivering trusted digital experiences. Thales surveyed 12,426 consumers globally about their relationship with online brands and services, what privacy expectations... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/feed/ 0 8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/ https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/#respond Wed, 07 Feb 2024 08:39:42 +0000 https://www.marketingtechnews.net/?p=109398 With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”).  This concern... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/feed/ 0 Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/ https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/#respond Mon, 18 Dec 2023 14:22:11 +0000 https://www.marketingtechnews.net/?p=109335 Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini. 62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/feed/ 0 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/feed/ 0 VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/ https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/#respond Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/feed/ 0 1 in 3 customer service agents may quit soon https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/ https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/#respond Wed, 01 Nov 2023 09:53:54 +0000 https://www.marketingtechnews.net/?p=109210 Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

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