dmwf Archives - Marketing Tech News

VC John, Accenture – The future of sustainability marketing

Wed, 29 Nov 2023 00:10:29 +0000

Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively. My remit covers the growth markets, and it has... Read more »

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Lack of Trust in marketing data – What does this mean for the CMO?

Mon, 29 Nov 2021 14:44:08 +0000

Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain... Read more »

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Half of brands will have failed to unify customer engagement channels by 2022

Wed, 15 Sep 2021 19:13:00 +0000

By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital... Read more »

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Passes available for November’s hybrid DMWF Europe in Amsterdam and online

Mon, 23 Aug 2021 07:18:00 +0000

Digital Marketing World Forum (DMWF) Europe is set to take place both in-person and in the virtual world this year. The two-day conference will return to RAI Amsterdam on November 23-24, with a supplementary virtual conference taking place online on November 30 and December 1. Between them, the events are expected to offer top-level strategic... Read more »

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Virtual events set to grow in popularity post-pandemic

Tue, 01 Jun 2021 14:03:00 +0000

Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It... Read more »

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Brightcove helps take Melbourne Symphony Orchestra to a global audience

Thu, 27 May 2021 09:21:00 +0000

The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world. MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO... Read more »

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The key elements to thrive in the new digital era: What is ahead of us?

Wed, 17 Mar 2021 13:33:57 +0000

It’s been exactly one year since the Covid-19 pandemic became global. Looking back, as the generations who are inexperienced with the pandemic, we have certainly underestimated the impact. Things have changed dramatically in the past 12 months. We are in the midst of the worst humanitarian challenges in a century, which will cause an imminent... Read more »

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Q&A: Jake Athey, Widen: On common mistakes marketers make with DAM – and realigning content post-Covid

Wed, 11 Nov 2020 10:50:46 +0000

For marketing professionals today, a lot of the job depends on their ability to not let things get on top of them. Data and data sources are increasing, as are the number of tools at hand to deal with them. What companies need, therefore, is something to centralise processes and smooth out the rough edges.... Read more »

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Getting marketing automation right: Conversion and segmentation – and the workflows required

Mon, 09 Nov 2020 13:15:58 +0000

Session The case for marketing automation continues to prosper. Capturing leads and organising prospects in the back end, not to mention enhancing the front-facing customer journey, is important: according to Invesp, automation can drive up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overheads. Marketing automation workflows can work in... Read more »

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Top social media trends to drive your 2021 marketing strategy

Thu, 05 Nov 2020 11:19:18 +0000

How can marketers prepare to take on 2021? This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. While a complete recovery might take some time, it is still important for brands to equip themselves with a... Read more »

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