Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/commerce/ Digital Marketing News: customer experience, social, mobile marketing Wed, 20 Mar 2024 08:52:38 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/commerce/ 32 32 85% of UK shoppers had poor experiences with online retailers in 2023 https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/ https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/#respond Wed, 20 Mar 2024 08:52:36 +0000 https://www.marketingtechnews.net/?p=109480 Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users.  Its 2024 Online Retail Trends Report surveyed more than... Read more »

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83% of publishers eye retail media investment https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/ https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/#respond Mon, 19 Feb 2024 10:05:00 +0000 https://www.marketingtechnews.net/?p=109417 83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce media company Criteo. With so many platforms and providers working across... Read more »

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MikMak unveils platform innovations, including one-click purchasing options https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/ https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/#respond Thu, 14 Dec 2023 12:50:57 +0000 https://www.marketingtechnews.net/?p=109323 MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform. These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift,... Read more »

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51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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Festive shoppers are 81% more likely to click on personalised content this year https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/ https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/#respond Tue, 12 Dec 2023 06:37:26 +0000 https://www.marketingtechnews.net/?p=109305 Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content. This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and... Read more »

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Omnicom Media Group partners with logistics app Glovo https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/ https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/#respond Wed, 06 Dec 2023 08:49:15 +0000 https://www.marketingtechnews.net/?p=109282 Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap.  The announcement marks the first partnership between Glovo and... Read more »

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90% of Brits don’t know how companies use their data https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/ https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/#respond Wed, 22 Nov 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109268 As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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1 in 3 customer service agents may quit soon https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/ https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/#respond Wed, 01 Nov 2023 09:53:54 +0000 https://www.marketingtechnews.net/?p=109210 Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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UK shoppers desire AI-driven retail experiences but are wary of its use https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/ https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/#respond Thu, 24 Aug 2023 10:14:36 +0000 https://www.marketingtechnews.net/?p=109096 Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

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