Best Practice Archives - Marketing Tech News

Just 5% of consumers highly trust tech companies

Thu, 14 Mar 2024 07:39:00 +0000

As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

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Number of CMOs responsible for sales enablement has doubled over the past year

Fri, 08 Mar 2024 08:59:00 +0000

Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023. The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement... Read more »

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Two thirds of PR pros can’t prove their work helps their business or client

Mon, 04 Mar 2024 09:49:00 +0000

Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. This research comes at... Read more »

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Influencers who fail to disclose ads are ‘tarnishing industry and brands’

Thu, 22 Feb 2024 08:35:00 +0000

Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

Wed, 07 Feb 2024 08:39:42 +0000

With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”). This concern... Read more »

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Study underlines consumers’ concern over fake reviews

Wed, 10 Jan 2024 14:02:00 +0000

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands... Read more »

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51% of UK consumers admit to deliberately trying to withhold their personal information

Wed, 13 Dec 2023 07:54:44 +0000

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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57% of UK consumers say digital bliss a must for festive fun

Fri, 08 Dec 2023 09:40:43 +0000

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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VC John, Accenture – The future of sustainability marketing

Wed, 29 Nov 2023 00:10:29 +0000

Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively. My remit covers the growth markets, and it has... Read more »

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Brands are wasting $600m+ in ad spend during the holiday season

Mon, 27 Nov 2023 09:42:54 +0000

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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