measurement Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/measurement/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 Dec 2023 16:00:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png measurement Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/measurement/ 32 32 IAS expands Total media Quality Product to YouTube Shorts  https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/ https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/#respond Tue, 19 Dec 2023 10:43:00 +0000 https://www.marketingtechnews.net/?p=109329 Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/feed/ 0 Analysis: The four key methods for marketing measurement to maximise impact https://www.marketingtechnews.net/news/2020/apr/06/analysis-the-four-key-methods-for-marketing-measurement-to-maximise-impact/ https://www.marketingtechnews.net/news/2020/apr/06/analysis-the-four-key-methods-for-marketing-measurement-to-maximise-impact/#comments Mon, 06 Apr 2020 09:46:09 +0000 http://marketingtechnews.net/?p=104975 When looking at organisations today, market research and marketing analytics now absorb around 13-16% of marketing operations budgets. However, evidence from Gartner’s Marketing Data and Analytics Survey (client access required) indicates that these investments are mismatched with their output and this presents a significant risk to the ongoing investment. So, what does one do to... Read more »

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