study Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/study/ Digital Marketing News: customer experience, social, mobile marketing Tue, 05 Dec 2023 08:08:44 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png study Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/study/ 32 32 79% of top marketing executives report boost in ROI using AI tools https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/ https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/#respond Tue, 05 Dec 2023 08:08:42 +0000 https://www.marketingtechnews.net/?p=109279 BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. Building on this success, 64% plan to integrate more tools into their workflow in the future.... Read more »

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