Nick Watson, Author at Marketing Tech News

How retail marketers can empower back-to-school campaigns in a cookieless future

Nick Watson — Thu, 18 Aug 2022 07:16:31 +0000

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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Shocking loyalty statistics that will make you rethink your marketing strategy

Nick Watson — Mon, 18 Jul 2022 19:25:09 +0000

Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current marketplace. According to Cheetah Digital’s recently published 2022 Digital Consumer Trends Index, even the 76% of UK consumers who define themselves as... Read more »

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Can your customer loyalty program pass the ‘grandma test’?

Nick Watson — Mon, 09 May 2022 08:36:44 +0000

A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in increased engagement and revenue, according to András Szöcs, senior director and head of customer programs and centre of... Read more »

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UK consumers demand hyper-personalisation, new report reveals

Nick Watson — Mon, 04 Apr 2022 09:17:20 +0000

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

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Metaverse: What’s the impact on data privacy?

Nick Watson — Tue, 08 Mar 2022 17:47:19 +0000

The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready? According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to... Read more »

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