user experience Archives - Marketing Tech News

How Leicester City Council improved its online experience with website monitoring

Thu, 17 Feb 2022 09:43:59 +0000

Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by a directly elected mayor. It is currently controlled by the Labour Party and has been led by Mayor Sir Peter Soulsby since his election on... Read more »

The post How Leicester City Council improved its online experience with website monitoring appeared first on Marketing Tech News.

]]>

Majority of companies fail to provide completely connected user experiences

Thu, 10 Feb 2022 08:43:50 +0000

70% of organisations struggle to provide completely connected user experiences across all channels, according to a study by MuleSoft, an integration and API platform provider. MuleSoft’s 2022 Connectivity Benchmark Report, released today, shows that this comes at a time when almost three-quarters (72%) of organisations’ customer interactions are now digital. Yet, as digitalisation accelerates, organisations... Read more »

The post Majority of companies fail to provide completely connected user experiences appeared first on Marketing Tech News.

]]>

Half of top websites fail to meet Google’s user experience requirements

Wed, 01 Dec 2021 14:40:00 +0000

Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail on mobile, according to research by research from Searchmetrics.... Read more »

The post Half of top websites fail to meet Google’s user experience requirements appeared first on Marketing Tech News.

]]>

Consumers are being driven to competitors by outdated site search

Thu, 17 Jun 2021 13:29:18 +0000

There has been a serious failure by businesses in communicating accurate and up to date information with consumers. Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of AI search firm Yext found that 58% of UK adults use site search... Read more »

The post Consumers are being driven to competitors by outdated site search appeared first on Marketing Tech News.

]]>