Sam Gowing, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:36:57 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sam Gowing, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Just how realistic a goal is augmented reality marketing? https://www.marketingtechnews.net/news/2018/sep/14/just-how-realistic-goal-augmented-reality-marketing/ https://www.marketingtechnews.net/news/2018/sep/14/just-how-realistic-goal-augmented-reality-marketing/#respond Fri, 14 Sep 2018 08:35:07 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/sep/14/just-how-realistic-goal-augmented-reality-marketing/ You only need to go back five or ten years to a time when VR and AR remained the subjects of science-fiction novels. But the pace of technology change has taken us to a point where both AR and VR can be experienced today. While the more sophisticated experiences require dedicated headsets like the Oculus Rift or Microsoft HoloLens, anyone with a smartphone can download a VR or AR app to experience themselves.

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