Marketing Tech News

Sprout Social launches mentorship network for marketers

Fri, 22 Mar 2024 15:51:30 +0000

Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers,... Read more »

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85% of UK shoppers had poor experiences with online retailers in 2023

Wed, 20 Mar 2024 08:52:36 +0000

Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users. Its 2024 Online Retail Trends Report surveyed more than... Read more »

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Content chaos grows as marketers struggle with omnichannel demands

Mon, 18 Mar 2024 08:15:56 +0000

Hyper personalisation and localisation may be the end goal for most brands, but an increasing number of marketers are scrambling to manage the complex content requirements needed to deliver a truly omnichannel marketing approach. This is one of the key findings from The State of CMS 2024 report, which has been published by content management system... Read more »

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Just 5% of consumers highly trust tech companies

Thu, 14 Mar 2024 07:39:00 +0000

As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

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Playable ads drive 20x more installs than banners

Tue, 12 Mar 2024 08:09:00 +0000

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity

Mon, 11 Mar 2024 08:36:00 +0000

Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

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Number of CMOs responsible for sales enablement has doubled over the past year

Fri, 08 Mar 2024 08:59:00 +0000

Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023. The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement... Read more »

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Vevo teams up with PubMatic to expand programmatic buying across its CTV network

Wed, 06 Mar 2024 07:54:00 +0000

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a... Read more »

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Two thirds of PR pros can’t prove their work helps their business or client

Mon, 04 Mar 2024 09:49:00 +0000

Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. This research comes at... Read more »

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Global social media users pass 5 billion milestone

Wed, 28 Feb 2024 07:26:00 +0000

We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion),... Read more »

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