social commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/social-commerce/ Digital Marketing News: customer experience, social, mobile marketing Tue, 07 Jun 2022 21:59:57 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png social commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/social-commerce/ 32 32 Social commerce soars as 61% of 25- to 34-year-olds buy on social media https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/ https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/#respond Tue, 07 Jun 2022 21:59:47 +0000 https://www.marketingtechnews.net/?p=108081 The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media – and only 10% who say... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/feed/ 0 B2C e-commerce leaders are fast-tracking social commerce initiatives https://www.marketingtechnews.net/news/2021/nov/08/b2c-e-commerce-leaders-are-fast-tracking-social-commerce-initiatives/ https://www.marketingtechnews.net/news/2021/nov/08/b2c-e-commerce-leaders-are-fast-tracking-social-commerce-initiatives/#respond Mon, 08 Nov 2021 10:00:58 +0000 https://marketingtechnews.net/?p=107655 Social commerce has become a strategic imperative for brands seeking to expand revenue and capture new audiences as competition for next-gen consumers grows at a staggering rate across the retail and direct-to-consumer markets.  This is according to a study commissioned by customer experience platform Emplifi, which uncovered insights from more than 220 global enterprise ecommerce... Read more »

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