Brainstorming: How to do it better

A sign saying 'use your brain'.

Brainstorming sessions are a great way to develop new ideas and take the team’s input, but they feel like a total waste for many managers.

These sessions usually result in some participants bickering while others just sit and listen without trying to partake. This is, of course, a waste of time and entirely non-productive because the whole point was to take everyone’s input, and if that’s not happening, it’s useless.

Sometimes even if the brainstorming does bring...

23 August 2021 | CMO

Five account-based marketing trends to follow in 2021

It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an age where marketing is ever-present, mass marketing efforts are a lot less effective than individual marketing targeted at specific potential customers. From individually tailored marketing efforts, messages can be more targeted and avoid some of the stigma from marketing saturation today.

While ABM is a trend...

1 April 2021 | Best Practice