Fin Strathern, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 29 Nov 2021 11:01:33 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Fin Strathern, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Two-thirds of Gen Z out of touch with traditional Black Friday marketing https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/ https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/#respond Mon, 29 Nov 2021 11:01:29 +0000 https://marketingtechnews.net/?p=107700 Gen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers. The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations. Despite this, Gen Z spends more than... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/feed/ 0 TVSquared launches cross-platform analytics solution in UK and Germany https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/#respond Tue, 02 Nov 2021 11:27:27 +0000 https://marketingtechnews.net/?p=107643 TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV. By using smart TV viewership data and direct publisher... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/feed/ 0 Christmas shopping season set to follow trends laid by the pandemic https://www.marketingtechnews.net/news/2021/oct/27/christmas-shopping-season-set-to-follow-trends-laid-by-the-pandemic/ https://www.marketingtechnews.net/news/2021/oct/27/christmas-shopping-season-set-to-follow-trends-laid-by-the-pandemic/#respond Wed, 27 Oct 2021 13:27:49 +0000 http://marketingtechnews.net/?p=107498 The boom e-commerce has seen during the pandemic is showing little sign of slowing down as the Christmas season approaches. Cross-channel marketing platform Iterable spoke to 1,000 UK consumers to learn more about their upcoming shopping plans, finding that only 14% planned to complete all or most of their Christmas shopping in-store. In comparison, the... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/27/christmas-shopping-season-set-to-follow-trends-laid-by-the-pandemic/feed/ 0 Intuit to acquire email marketing platform Mailchimp for $12 billion https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/ https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/#respond Fri, 24 Sep 2021 07:18:14 +0000 http://marketingtechnews.net/?p=107431 Intuit, the financial software company behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to buy Mailchimp for $12 billion (£8.8bn). Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers. Geared specifically towards growing small... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/feed/ 0 Institute for Rebooting Social Media launched by Harvard University https://www.marketingtechnews.net/news/2021/sep/22/institute-for-rebooting-social-media-launched-by-harvard-university/ https://www.marketingtechnews.net/news/2021/sep/22/institute-for-rebooting-social-media-launched-by-harvard-university/#comments Wed, 22 Sep 2021 08:03:54 +0000 http://marketingtechnews.net/?p=107403 Harvard University has launched an academic initiative called the Institute for Rebooting Social Media, which aims to fix social media’s most urgent problems. Described as a “three-year pop up initiative”, the institute will focus on addressing misinformation, privacy breaches, harassment and content governance. The institute is part of the University’s Berkman Klein Centre for Internet... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/22/institute-for-rebooting-social-media-launched-by-harvard-university/feed/ 1 Quarter of British consumers still prefer in-person shopping experience https://www.marketingtechnews.net/news/2021/sep/10/quarter-of-british-consumers-still-prefer-in-person-shopping-experienc/ https://www.marketingtechnews.net/news/2021/sep/10/quarter-of-british-consumers-still-prefer-in-person-shopping-experienc/#respond Fri, 10 Sep 2021 12:56:22 +0000 http://marketingtechnews.net/?p=107381 A quarter of British consumers said they would be more likely to buy items they find challenging to buy online if they could ask questions and get advice in-person. The data comes from new research by ecommerce tech firm Ve Global and it also found the products consumers find most difficult to buy online. Clothing... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/10/quarter-of-british-consumers-still-prefer-in-person-shopping-experienc/feed/ 0 NordVPN Teams sees digital marketers increasingly at risk of cyberattack https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/ https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/#respond Fri, 10 Sep 2021 09:17:31 +0000 http://marketingtechnews.net/?p=107378 According to Expert Market Research, the global digital marketing industry is now valued at $305 billion (£220bn) and is expected to reach $807 billion (£581BN) in 2026, with an estimated CAGR of 17.6%. In such a growing market, cybercriminals are always vying for a share of the cake. Hundreds of marketing firms are targeted by... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/feed/ 0 Forest Green Rovers partners with Go Up in move to green-focused football https://www.marketingtechnews.net/news/2021/aug/13/forest-green-rovers-partners-with-go-up-in-move-to-green-focused-football/ https://www.marketingtechnews.net/news/2021/aug/13/forest-green-rovers-partners-with-go-up-in-move-to-green-focused-football/#respond Fri, 13 Aug 2021 16:26:00 +0000 http://marketingtechnews.net/?p=107262 League Two team Forest Green Rovers F.C. has partnered with search marketing agency Go Up as its official training ground sponsor. The club, which was described by FIFA as ‘the greenest football club in the world’ in 2017, hopes the move will further inspire green business growth and sustainable development. Go Up will be the... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/13/forest-green-rovers-partners-with-go-up-in-move-to-green-focused-football/feed/ 0 Alfi research shows promising growth for programmatic advertising https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/ https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/#comments Mon, 09 Aug 2021 12:56:06 +0000 http://marketingtechnews.net/?p=107253 Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/feed/ 1 Home Office spent £23,000 on social media ads to stop Channel crossings https://www.marketingtechnews.net/news/2021/jul/30/home-office-spent-23000-on-social-media-ads-to-stop-channel-crossings/ https://www.marketingtechnews.net/news/2021/jul/30/home-office-spent-23000-on-social-media-ads-to-stop-channel-crossings/#respond Fri, 30 Jul 2021 16:58:00 +0000 http://marketingtechnews.net/?p=107238 The UK’s Home Office has spent more than £23,000 on social media advertisements targeting potential migrants in France, a freedom of information request has revealed. The adverts, which told people not to cross the Channel, ran on Facebook and Instagram between December 2020 and April 2021. However, since the five-month campaign ended, more than 7,000... Read more »

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