students Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/students/ Digital Marketing News: customer experience, social, mobile marketing Tue, 12 Sep 2023 12:53:29 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png students Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/students/ 32 32 Three in five students opt for ad-supported subscriptions to keep costs affordable https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/ https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/#respond Tue, 12 Sep 2023 12:53:02 +0000 https://www.marketingtechnews.net/?p=109125 Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/feed/ 0 ‘Huge opportunity’ for marketers to engage with students through DOOH advertising https://www.marketingtechnews.net/news/2021/aug/05/huge-opportunity-for-marketers-to-engage-with-students-through-dooh-advertising/ https://www.marketingtechnews.net/news/2021/aug/05/huge-opportunity-for-marketers-to-engage-with-students-through-dooh-advertising/#respond Thu, 05 Aug 2021 11:08:25 +0000 http://marketingtechnews.net/?p=107248 There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner. After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming... Read more »

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