metaverse Archives - Marketing Tech News

Metaverse could account for 5-20% of telco and consumer goods revenue by 2030

Duncan MacRae — Tue, 09 May 2023 09:48:18 +0000

Global consultancy partnership Kearney has released new data showing revenue predictions and sentiment from senior telecommunications and consumer goods lead around the metaverse. The report also reveals that many senior leaders are still unsure what form this will take and how this will affect their businesses’ bottom lines. The Pragmatic Leader’s Guide to the Metaverse... Read more »

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More than two-thirds of B2B buyers want to buy via an avatar in the metaverse

Duncan MacRae — Mon, 27 Feb 2023 11:51:05 +0000

The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology’s new B2B Future Shopper report, with 67% of B2B buyers wanting to conduct their online buying via an avatar in the metaverse. While this might seem fanciful, B2B buyers are desperate for experiences that expertly fuse together physical and... Read more »

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The metaverse will change the way we interact with brands

Dave Flanagan — Fri, 16 Dec 2022 10:14:58 +0000

Dave Flanagan, chief product officer at Sitecore, explains how the metaverse will change the way we are going to interact with the brands we know and love. Fashion and retail brands are already taking impressive steps into the metaverse and creating genuinely exciting experiences for their fans. Gucci has developed virtual clothes and accessories for... Read more »

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Marketers predict wide-spread metaverse adoption

Duncan MacRae — Thu, 20 Oct 2022 10:28:04 +0000

Marketers are gearing up to take full advantage of the metaverse, according to Sitecore’s 2022 Perceptions of the Metaverse report. However, despite bullish intentions to invest heavily, there is clear acknowledgment that consumer education is needed and 78% of marketers plan to work harder to educate consumers on the benefits of the metaverse. The survey... Read more »

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Metaverse: What’s the impact on data privacy?

Nick Watson — Tue, 08 Mar 2022 17:47:19 +0000

The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready? According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to... Read more »

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More than half of social media influencers participate in the metaverse

Duncan MacRae — Mon, 17 Jan 2022 11:24:45 +0000

As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds. This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services for brands. The study, which polled 1,034 US internet users ages 18 to... Read more »

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