behaviour Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/behaviour/ Digital Marketing News: customer experience, social, mobile marketing Thu, 06 Jul 2023 06:55:41 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png behaviour Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/behaviour/ 32 32 Demographic data is losing its value as consumers become more unpredictable https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/ https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/#respond Thu, 06 Jul 2023 06:55:34 +0000 https://www.marketingtechnews.net/?p=109003 Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/feed/ 0 Brand switching is rife amidst the cost of living crisis https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/ https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/#respond Tue, 11 Oct 2022 11:30:48 +0000 https://www.marketingtechnews.net/?p=108424 Nearly two in three (65%) marketers have had their budgets cut in line with rising costs across the business they work for, while 69% believe brand switching is becoming more commonplace, according to new research from Ello Group. The cost of living crisis has also resulted in consumers being forced to cut back, with the... Read more »

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