Automation Archives - Marketing Tech News

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap

Tue, 20 Feb 2024 08:43:00 +0000

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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‘Bullish’ marketing industry plans to boost spending power in 2024

Mon, 12 Feb 2024 15:25:26 +0000

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows. Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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Global martech spend will surpass $215bn by 2027

Tue, 06 Feb 2024 07:46:00 +0000

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software. In the report, Forrester predicts that... Read more »

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Storyblok partnership to transform international marketing with AI-driven localisation

Wed, 24 Jan 2024 08:01:00 +0000

As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever before. Lokalise is a continuous localisation and translation management platform that leverages AI... Read more »

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Gartner’s 2024 CMO predictions: The double-edged sword of generative AI

Wed, 03 Jan 2024 11:50:29 +0000

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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The future of marketing: 3 key trends set to transform the European landscape in 2024

Fri, 22 Dec 2023 07:15:00 +0000

Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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79% of top marketing executives report boost in ROI using AI tools

Tue, 05 Dec 2023 08:08:42 +0000

BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. Building on this success, 64% plan to integrate more tools into their workflow in the future.... Read more »

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85% of consumers not interested in using AI

Tue, 21 Nov 2023 22:09:54 +0000

There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist. Despite global fanfare surrounding ChatGPT, a global survey of 1,000 consumers reveals that 85% aren’t interested in using AI... Read more »

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88% of marketing and event professionals are using AI

Tue, 07 Nov 2023 08:07:38 +0000

Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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