communication Archives - Marketing Tech News

Why UK customers are ghosting businesses

Duncan MacRae — Fri, 18 Aug 2023 09:50:33 +0000

Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report. According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were... Read more »

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More than two-thirds of consumers being sent irrelevant messages by retail brands

Duncan MacRae — Mon, 03 Jul 2023 07:34:35 +0000

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

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83% of consumers want to choose whether to receive comms by mail or email

Duncan MacRae — Thu, 05 May 2022 23:50:00 +0000

Although 42% of British consumers were encouraged to go paperless last year and nearly half were offered incentives to do so, only about 24% did, with just half of respondents happy to go paperless. This is according to a survey by Royal Mail Marketreach, which was the organisation’s biggest research programme in five years aimed... Read more »

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