As marketers, we know that consumers are loyal to certain brands because of emotion-based attractions. We rely so much on recommendations for products and services from friends, family, and co-workers, that building a reputable brand consumers can connect with is essential to not only growing sales, but also influencing how people speak about your business to others.
Building brand affinity has become a necessary strategy for most successful businesses. In the past, brand affinity wasn’t a category of marketing—instead, it was a measurement that was associated with retention and the ability to get repeat purchases from customers.
Download this eBook to learn more about Brand Affinity Marketing and how creating binge-worthy content helps your business turn impressions into long term brand advocates.