Paul Halfpenny, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:14 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Paul Halfpenny, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 A guide to campaign tracking for simple and stress-free analytics https://www.marketingtechnews.net/news/2019/may/22/guide-campaign-tracking-simple-and-stress-free-analytics/ https://www.marketingtechnews.net/news/2019/may/22/guide-campaign-tracking-simple-and-stress-free-analytics/#respond Wed, 22 May 2019 13:38:38 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/may/22/guide-campaign-tracking-simple-and-stress-free-analytics/ Any business that wants to be successful needs to know which marketing techniques are effective to their customers, members and target audience. Without this knowledge, it’s impossible to know whether your marketing campaigns are effective or if they are simply wasting your time and money.

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]]> https://www.marketingtechnews.net/news/2019/may/22/guide-campaign-tracking-simple-and-stress-free-analytics/feed/ 0 Mind your language: Using multilingual websites to increase eCommerce engagement https://www.marketingtechnews.net/news/2019/mar/07/mind-your-language-using-multilingual-websites-increase-ecommerce-engagement/ https://www.marketingtechnews.net/news/2019/mar/07/mind-your-language-using-multilingual-websites-increase-ecommerce-engagement/#respond Thu, 07 Mar 2019 13:07:58 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/07/mind-your-language-using-multilingual-websites-increase-ecommerce-engagement/ One technique often disregarded by all but the biggest players due to fears over cost and complexity is a true multilingual online retail experience. But why?

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]]> https://www.marketingtechnews.net/news/2019/mar/07/mind-your-language-using-multilingual-websites-increase-ecommerce-engagement/feed/ 0 How to generate new subscribers and real revenue from your video content https://www.marketingtechnews.net/news/2019/feb/06/how-generate-new-subscribers-revenue-video-content/ https://www.marketingtechnews.net/news/2019/feb/06/how-generate-new-subscribers-revenue-video-content/#respond Wed, 06 Feb 2019 14:47:44 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/feb/06/how-generate-new-subscribers-revenue-video-content/ Over the last few years, video has become a key medium to drive engagement with users, underpinning the content strategy of companies that are looking to increase their reach and audiences across digital platforms.

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