Alfi research shows promising growth for programmatic advertising

Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years.

This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked cited automation.

Programmatic advertising involves the automated purchasing and management of...

9 August 2021 | Advertising Technology

Vimeo becomes first video software company to partner with TikTok

TikTok Logo

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app.

The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad userbase.

Pre-release tests of both company’s capabilities saw participants able to double the number of...

20 July 2021 | Advertising

The next normal – The recovery will be digital

Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us - the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really means to humanity. The pandemic accelerated digital transformation. Futurist Gerd Leonard claimed that anything that cannot be...

10 June 2021 | Automation

Why R&D is ‘the wind beneath marketing’s wings’ at Coca-Cola: AI, analytics, and more

Session Even if you are one of the biggest and most recognisable brands in the world, it never pays to stand still.

Coca-Cola is a particular case in point. For years, the soft drinks behemoth regularly topped the charts as the world's most valuable brand. Yet in 2013, according to Interbrand's rankings, Apple took Coca-Cola's crown, ending its 13-year unbroken stay at the top and moving it down to third, behind Google. As of 2019, Apple and Google remain one and two, with...

24 August 2020 | Automation