programmatic advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/programmatic-advertising/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 15:52:06 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png programmatic advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/programmatic-advertising/ 32 32 Alfi research shows promising growth for programmatic advertising https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/ https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/#comments Mon, 09 Aug 2021 12:56:06 +0000 http://marketingtechnews.net/?p=107253 Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked... Read more »

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