Joseph Enever, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 06 Apr 2020 09:46:21 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Joseph Enever, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Analysis: The four key methods for marketing measurement to maximise impact https://www.marketingtechnews.net/news/2020/apr/06/analysis-the-four-key-methods-for-marketing-measurement-to-maximise-impact/ https://www.marketingtechnews.net/news/2020/apr/06/analysis-the-four-key-methods-for-marketing-measurement-to-maximise-impact/#comments Mon, 06 Apr 2020 09:46:09 +0000 http://marketingtechnews.net/?p=104975 When looking at organisations today, market research and marketing analytics now absorb around 13-16% of marketing operations budgets. However, evidence from Gartner’s Marketing Data and Analytics Survey (client access required) indicates that these investments are mismatched with their output and this presents a significant risk to the ongoing investment. So, what does one do to... Read more »

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