engagement Archives - Marketing Tech News

Twilio debuts CustomerAI ahead of its developer conference

Duncan MacRae — Thu, 08 Jun 2023 11:34:35 +0000

Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference. Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock... Read more »

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8 out of 10 firms investing in customer engagement meet financial goals

Duncan MacRae — Mon, 03 Apr 2023 09:44:53 +0000

Research from customer engagement platform Twilio, has found that investment in customer engagement is a key driver of revenue growth. Twilio’s fourth annual State of Customer Engagement Report reveals that, amid constrained resources and economic uncertainty, eight out of 10 (81%) companies that invested in customer engagement met their financial goals. In the UK, 94%... Read more »

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64% of e-commerce marketers fail to measure customer engagement

Duncan MacRae — Tue, 14 Feb 2023 13:35:07 +0000

64% of e-commerce marketers have not measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all. That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 e-commerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly,... Read more »

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Northumberland Zoo turns to technology to transform the customer experience

Duncan MacRae — Wed, 07 Dec 2022 12:43:23 +0000

Owners at Northumberland Zoo believe an innovative technology platform they have introduced will be a gamechanger for the sector – growing income while also educating. The family-run zoo, sat in 17 acres, near Felton, Morpeth, has partnered with County Durham-based n-gage.io, to implement the company’s audience engagement platform and attraction management software, created to improve the... Read more »

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Maximising consumer engagement with attention

Caroline Hugonenc — Mon, 30 May 2022 08:24:40 +0000

Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption. Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was successful in resonating and instilling... Read more »

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Three quarters of marketers find B2B engagement harder than ever

Duncan MacRae — Tue, 11 Jan 2022 10:12:00 +0000

As many as 73% of marketers say that capturing the attention of B2B audiences is harder than it was a year ago, indicating a heightened problem in the B2B landscape. This is according to research from independent design consultancy The Frameworks, which surveyed 150 B2B marketers at organisations of more than 500 people, and explored... Read more »

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