ISBA Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/isba/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 15:41:10 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png ISBA Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/isba/ 32 32 ISBA launches Code of Conduct for influencer marketing https://www.marketingtechnews.net/news/2021/sep/27/isba-launches-code-of-conduct-for-influencer-marketing/ https://www.marketingtechnews.net/news/2021/sep/27/isba-launches-code-of-conduct-for-influencer-marketing/#respond Mon, 27 Sep 2021 13:30:57 +0000 http://marketingtechnews.net/?p=107439 The Incorporated Society of British Advertisers (ISBA) has launched a Code of Conduct for influencer marketing, aimed at raising standards, smoothing relationships between industry participants, and delivering transparency for consumers. The Code has been driven by ISBA members who wanted to address the negative issues surrounding influencer marketing. It was designed in collaboration with representatives... Read more »

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