Email is still the top marketing channel when it comes to new business prospecting ­– as revealed by Sopro’s new whitepaper The State of Prospecting 2023.

The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social media, despite some marketers focussing spend in those channels. 

When it comes to new business, most...