Better creative remains key to combating the rise of adblocking

Adblocking remains a persistent challenge for the digital advertising industry, despite estimates this week that suggest that digital advertising revenues will almost double to $285bn by 2020. 

A new Digital News report from Reuters Institute for the Study of Journalism says that one in five (21%) of the UK population are now using ad blockers – a figure that rises to nearly a third (32%) for those under 35 years of age. 

Elsewhere internationally the figures...

21 June 2016 | Advertising

Global digital ad spend to hit $285bn by 2020

Global digital advertising spend continues to soar, with the latest predictions from Juniper Research estimating a $285bn spend by 2020. 

The figure is a near doubling of the $160bn estimated spend for this year.

Whilst ad blocking adoption may be affecting the market on one hand on the other the report, Worldwide Digital Advertising 2016-2020, found that better audience targeting will still help to drive higher click through rates and increase publisher...

21 June 2016 | Advertising

Luxury brands should embrace eCommerce to engage customers, report says

(c)iStock.com/zoranm

eCommerce is an opportunity many luxury retailers have been hesitant to embrace. But with the market set to explode, new research shows that thanks to information about their customers’ online activity luxury retailers have the opportunity to know 80% of their in-store customers by name.

The research, Digital Frontier 2016: Digital luxury is turning mainstream, by Contactlab in conjunction with Exane BNP Paribas, showed that brands must work...

16 June 2016 | Advertising

Facebook launches new mobile advertising products for bricks-and-mortar retail brands

(c)iStock.com/Mikkelwilliam

Facebook is launching new mobile advertising solutions aimed at helping to get customers into stores when they're out and about.

The new solutions will also be able to assess the impact of business' Facebook mobile advertising campaigns through the measurement of shop visits and instore sales.

The company has launched a native shop locator within its Local Awareness adverts which show people the shops nearest to them and offer...

15 June 2016 | Advertising

Only a third of retailers have tried beacon marketing tech, report says

(c)iStock.com/Antonio_Diaz

Retail  brands must focus on four key areas in 2016 that include continued integration of instore and online customer experiences, according to the latest Future of Retail study from Walker Sands.

The study, which showed a general plateauing of retail activity this year, surveyed 1,400 consumers in the US and found that seven in ten of them were willing to opt into instore tracking and mobile push notifications if retailers properly incentivised...

15 June 2016 | Best Practice

Spending on online fraud prevention to soar by 30% by 2020

(c)iStock.com/Martin Dimitrov

eCommerce merchants and financial institutions are set to spend $9.2bn on preventing fraud by 2020 – a 30% rise on current levels.

The figures, from new report Online Payment Fraud: Key Vertical Strategies and Management 2015-16 by Juniper Research, suggest such companies will be working particularly hard to prevent fraudsters targeting mobile transactions.

This is because many companies have yet to apply the same levels of protection...

14 June 2016 | Commerce

US internet advertising spend reaches record high, says IAB

Internet advertising revenues hit a new high in the US last quarter reaching almost $16bn, according to latest figures from the Interactive Advertising Bureau (IAB).

After the market hit $50bn in 2015, the new figures suggest 2016 could also be a record year for digital ad revenue as the market continues to rise.

The IAB said that US internet ad revenues hit $15.9bn in the first quarter of 2016, up from a previously record-high of $13.2bn in Q1 in 2015.

The 21% year on...

14 June 2016 | Advertising

Ad growth means UK set to boast largest media sector in Europe

The UK is to overtake Germany to boast the largest entertainment and media sector in EMEA within two years, according to new research from PwC.

The company’s latest entertainment and media outlook suggests the UK sector will outgrow Germany’s in 2017 and will be worth £62.8bn compared to Germany’s worth of £58.6bn.

By 2020 the UK entertainment and media sector gap is expected to grow further with the UK worth £68.2bn, compared to...

13 June 2016 | Advertising

Marketers more demanding but less loyal to agencies, research says

Marketers are being more demanding and less loyal to agencies than ever according to new research from presentation platform provider Prezi.

In a study of 143 in-house marketers in the UK the results showed that marketers expect big things from their agencies with more than three-quarters (78%) saying that they expected more from their agencies than ever despite having lower budgets to spend.

The research also showed that despite the demand for more marketers were...

9 June 2016 | Advertising

That person sneezing in the office is most likely to be a marketer

(c)iStock.com/Yuri_Arcurs

Have you ever gone into work whilst ill? New research suggests that the majority of marketers have, with 86% of marketing workers having gone into work with an infectious illness. Nearly two-thirds (64%) said that they would go into the office with a flu or throat infection even though the two conditions are some of the most easily spread.

The study showed that 86% also don’t feel comfortable taking time off work when ill, no matter how unwell...

9 June 2016 | Advertising