Campaigns Archives - Marketing Tech News https://www.marketingtechnews.net/categories/campaigns/ Digital Marketing News: customer experience, social, mobile marketing Sat, 02 Mar 2024 12:50:20 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Campaigns Archives - Marketing Tech News https://www.marketingtechnews.net/categories/campaigns/ 32 32 Two thirds of PR pros can’t prove their work helps their business or client https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/ https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/#respond Mon, 04 Mar 2024 09:49:00 +0000 https://www.marketingtechnews.net/?p=109453 Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see.  This research comes at... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/feed/ 0 Influencers who fail to disclose ads are ‘tarnishing industry and brands’ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/#respond Thu, 22 Feb 2024 08:35:00 +0000 https://www.marketingtechnews.net/?p=109423 Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/feed/ 0 ‘Bullish’ marketing industry plans to boost spending power in 2024 https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/ https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/#respond Mon, 12 Feb 2024 15:25:26 +0000 https://www.marketingtechnews.net/?p=109405 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.   Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/feed/ 0 Sonobi and Experian team up for enhanced targeting https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/ https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/#respond Mon, 08 Jan 2024 09:52:48 +0000 https://www.marketingtechnews.net/?p=109356 Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian. By partnering with Experian, Sonobi believes it has increased programmatic addressability across the mobile web landscape, growing its reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/feed/ 0 Brands are wasting $600m+ in ad spend during the holiday season https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/ https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/#respond Mon, 27 Nov 2023 09:42:54 +0000 https://www.marketingtechnews.net/?p=109272 Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/feed/ 0 Google Cloud partner digs into generative AI for marketers https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/ https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/#respond Fri, 01 Sep 2023 16:59:30 +0000 https://www.marketingtechnews.net/?p=109110 If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/feed/ 0 Qudo democratises data-powered marketing with ‘freemium’ research platform  https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/ https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/#respond Mon, 27 Mar 2023 07:13:55 +0000 https://www.marketingtechnews.net/?p=108766 New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform. Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process.  Its launch signals an important step in the democratisation of data-powered... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/feed/ 0 Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing https://www.marketingtechnews.net/news/2022/sep/12/room-unlocked-alex-payne-authenticity-and-purpose-in-influencer-marketing/ https://www.marketingtechnews.net/news/2022/sep/12/room-unlocked-alex-payne-authenticity-and-purpose-in-influencer-marketing/#respond Mon, 12 Sep 2022 13:44:25 +0000 https://www.marketingtechnews.net/?p=108365 Alex Payne, Room Unlocked’s co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy. Could you tell us a little bit about what the company does? Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/12/room-unlocked-alex-payne-authenticity-and-purpose-in-influencer-marketing/feed/ 0 Influencers have become heart of the brand-consumer relationship https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/ https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/#respond Tue, 23 Aug 2022 13:00:07 +0000 https://www.marketingtechnews.net/?p=108334 impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/feed/ 0 How retail marketers can empower back-to-school campaigns in a cookieless future https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/ https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/#respond Thu, 18 Aug 2022 07:16:31 +0000 https://www.marketingtechnews.net/?p=108326 Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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