data managment Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/data-managment/ Digital Marketing News: customer experience, social, mobile marketing Mon, 26 Sep 2022 09:08:43 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png data managment Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/data-managment/ 32 32 Marketing analytics are only influencing 53% of decisions https://www.marketingtechnews.net/news/2022/sep/26/marketing-analytics-are-only-influencing-53-of-decisions/ https://www.marketingtechnews.net/news/2022/sep/26/marketing-analytics-are-only-influencing-53-of-decisions/#respond Mon, 26 Sep 2022 09:08:31 +0000 https://www.marketingtechnews.net/?p=108391 Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe... Read more »

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