automation platform Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/automation-platform/ Digital Marketing News: customer experience, social, mobile marketing Thu, 27 Jan 2022 17:37:42 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png automation platform Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/automation-platform/ 32 32 Most marketers are unhappy with their marketing automation platforms https://www.marketingtechnews.net/news/2022/jan/27/most-marketers-are-unhappy-with-their-marketing-automation-platforms/ https://www.marketingtechnews.net/news/2022/jan/27/most-marketers-are-unhappy-with-their-marketing-automation-platforms/#respond Thu, 27 Jan 2022 17:37:38 +0000 https://marketingtechnews.net/?p=107797 More than half of marketing professionals (55%) do not believe they are getting what they need from their current marketing automation platform from a value perspective. With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more from their marketing automation platforms with improved user experience (UX) for ease of use, additional tech-stack... Read more »

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