Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name

Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning.

“Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains.

Why the change? Put simply, the previous name didn’t offer enough insight into what the company was...

8 October 2013 | Advertising Technology

Why Twitter’s IPO announcement has come at a perfect time

It’s been a long time in the works, but Twitter has finally announced that it is to float on the stock market as it prepares its IPO.

As is the way of these things, the news was announced in a tweet from the microblogging platform, whose intention to float comes just over a year after fellow social network Facebook went public.

Twitter wrote last night: “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This tweet does not constitute an...

13 September 2013 | Branding

Twitter buys microblog Posterous to aid content sharing

Twitter has acquired microblogging platform Posterous, in order to improve content sharing.

Engineers, product managers and others from the Tumblr competitor team will be joining Twitter in a bid to make the social network better by working on ‘several key initiatives’.

Posterous Spaces, a service designed to allow either private or public sharing, will remain open and users will be warned if any changes are made to the service.

A blog post from Twitter...

13 March 2012 | Content Marketing

More sources point to Facebook Gowalla deal

Speculation is rife that Facebook is about to acquire the Texas-based social check-in service Gowalla.

Late last week, a source close to Gowalla confirmed to CNN Money that a deal was imminent. Earlier today, All Things Digital blogged about a letter sent to investors by Gowalla CEO Josh Williams that appeared to confirm that a deal was in the works. “This story was leaked from an uknown source,” he wrote. “The Ink on the deal is not dry.”

While it is...

5 December 2011 | Commerce

Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s...

7 June 2011 | Data-driven marketing