Michelle Carvill, Gemma Butler and Geraint Evans, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 21 Jan 2021 12:48:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Michelle Carvill, Gemma Butler and Geraint Evans, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Sustainable Marketing: How to Drive Profits with Purpose book extract: On CEO and brand activism https://www.marketingtechnews.net/news/2021/jan/21/sustainable-marketing-how-to-drive-profits-with-purpose-book-extract-on-ceo-and-brand-activism/ https://www.marketingtechnews.net/news/2021/jan/21/sustainable-marketing-how-to-drive-profits-with-purpose-book-extract-on-ceo-and-brand-activism/#comments Thu, 21 Jan 2021 12:44:30 +0000 http://marketingtechnews.net/?p=106620 Whether you think it is a good thing, or a bad thing, CEO activism is a real thing! There are an increasing number of CEOs taking a stand on political and social issues. Their view is that a company should have a higher purpose beyond maximizing shareholder value, and that they can use their position... Read more »

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