Alexander Igelsböck, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 20 Apr 2021 11:15:56 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Alexander Igelsböck, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The six biggest myths holding back insight-driven businesses https://www.marketingtechnews.net/news/2021/apr/20/the-six-biggest-myths-holding-back-insight-driven-businesses/ https://www.marketingtechnews.net/news/2021/apr/20/the-six-biggest-myths-holding-back-insight-driven-businesses/#comments Tue, 20 Apr 2021 09:23:22 +0000 http://marketingtechnews.net/?p=106920 Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. If we’re looking for a silver lining to the pandemic, it’s that companies have accelerated their journeys toward data maturity. But what does this mean for marketing operations? Despite the challenges, more and more businesses have turned to... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/20/the-six-biggest-myths-holding-back-insight-driven-businesses/feed/ 2 Why AI should not be treated as a KPI for marketers right now https://www.marketingtechnews.net/news/2019/jul/30/why-ai-should-not-be-treated-kpi-marketers-right-now/ https://www.marketingtechnews.net/news/2019/jul/30/why-ai-should-not-be-treated-kpi-marketers-right-now/#respond Tue, 30 Jul 2019 09:06:44 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jul/30/why-ai-should-not-be-treated-kpi-marketers-right-now/ Are some companies simply trying to appear 'up-to-date' with the latest technology - particularly AI - as opposed to making considered decisions about its benefits?

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