The risks of staying on Magento 1 for eCommerce as it moves to end of life

For many brands operating in the eCommerce industry, it’s well-known that popular platform Magento 1 is coming to the end of its supported life. And, after June 30, there will be no more updates or security patches released. But what does that mean for the 6,000 UK website owners still running Magento 1?

Businesses still have time

The first thing to point out here is that there’s the opportunity to re-platform – whether that’s moving to Magento 2, or a completely new...

30 April 2020 | Advertising Technology

How to define your social media strategy – in six simple steps

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.

However, in order to have an established, consistent and successful presence online, there must firstly be a strong strategy in place. Otherwise organisations are missing out on a huge opportunity, and the competition is likely to take full advantage.

But what should marketing...

29 August 2019 | Advertising Technology

The nuts and bolts: Why B2B marketers shouldn’t overlook enhancing their CRM today

As marketers, there is always a focus on results and ROI – it goes with the territory. After all, generating value and leads for clients are what ultimately drives their businesses, and keeps customers happy.

And, when it comes to keeping track, it’s a must for communicators to be savvy when measuring the warm conversations they’re having with positive prospects and existing clientele. So, when analysing elements such as goal conversions – for example...

16 May 2019 | Big Data

Is tone of voice being diluted in digital communications today?

There’s no doubt tone of voice is a powerful tool and absolutely vital when engaging with customers – it could be pivotal when attracting prospects.

A strong tone of voice is central to successful brand building. It is the backbone of all written communication and helps to boost recognition and perception when creating engaging, digital messages that resonate with an organisation’s target audience.

With online conversations happening in real-time and at a...

21 February 2019 | Branding

What does voice innovation mean for search marketing?

The upsurge in the use of voice-controlled devices has rocked the way we, as people, behave. So many households now rely on gadgets like Alexa to play music, check the weather and turn out the lights. They’ve introduced a newfound level of convenience – and some would argue laziness – to consumers’ lives.

These same innovations have changed how some people buy – albeit usually simple commodities – online, and they’re even being used to settle...

1 August 2018 | Search Marketing

How many marketers truly understand the customer journey – and if not, how can you quickly?

It may be a popular buzz-phrase but how many marketers have really got their heads around the role – and components – of a savvy customer journey, and what’s the answer to getting up and running if they’re a little behind?

‘Customer experience’ (CX) is without a doubt the most important phrase for anyone responsible for an organisation's service levels. And in the world of marketing, the phrase 'customer journey' should be just as...

29 June 2018 | CRM

Google Shopping vs. text ads: Where should digital marketers spend their AdWords budget?

With ever-growing opportunities to promote businesses via Google, it can be difficult for digital marketers to know where to focus their efforts. Whilst a number of search specialists are – quite rightly – deploying clever tactics to boost organic listings, businesses should also remember the benefits that paid search can bring – speed, insight and ROI. However, if budgets are limited, what’s the best way to invest time and money with AdWords?

Google Shopping...

24 April 2018 | Advertising

How to spend a limited digital marketing budget in 2018/19

It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget.

Even industry professionals who, on paper, have more cash to splash, are still pressed to make their spend go further. And then there are those less fortunate of course, who have their budgets cut whilst the targets remain as competitive as ever.

So, whichever scenario you find yourself in, if you’re faced with a ‘limited...

22 February 2018 | CRM

What’s next for Magento 1 users?

A number of digital marketers and marketing managers will be well aware that Magento 2 (M2) has launched, which will leave the current release – Magento 1 (M1) – somewhat redundant. But many will also be mindful of the commentary that there is no easy upgrade process. So where do marketers go from here?

Before making any next-step decisions, it is crucial to understand the genuine options available, and the reasons for potentially pursuing one route over...

16 October 2017 | E-Commerce