Ryan Green, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 18:44:17 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Ryan Green, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 AI for programmatic is great – but tragedy shows us why human judgement remains vital https://www.marketingtechnews.net/news/2020/mar/18/ai-programmatic-great-tragedy-shows-us-why-human-judgement-remains-vital/ https://www.marketingtechnews.net/news/2020/mar/18/ai-programmatic-great-tragedy-shows-us-why-human-judgement-remains-vital/#respond Wed, 18 Mar 2020 09:10:41 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/18/ai-programmatic-great-tragedy-shows-us-why-human-judgement-remains-vital/ Artificial intelligence has been an indispensable tool for programmatic ad buying. But algorithms can’t always tell the difference between positive and negative sentiment — you need a human for that.

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