Scott Reese, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 28 Apr 2021 12:35:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Scott Reese, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How microsites are the surprising weapon for in-store customer engagement https://www.marketingtechnews.net/news/2021/apr/28/how-microsites-are-the-surprising-weapon-for-in-store-customer-engagement/ https://www.marketingtechnews.net/news/2021/apr/28/how-microsites-are-the-surprising-weapon-for-in-store-customer-engagement/#comments Wed, 28 Apr 2021 12:35:42 +0000 http://marketingtechnews.net/?p=106949 Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV, but those too have all cooled in their ability to drive awareness and sales — at least when compared to digital. Social media, websites, influencer marketing, and the like are where you’ll find the sizzle... Read more »

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