Duncan MacRae, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 22 Mar 2024 15:51:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Duncan MacRae, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Sprout Social launches mentorship network for marketers https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/ https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/#respond Fri, 22 Mar 2024 15:51:30 +0000 https://www.marketingtechnews.net/?p=109483 Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers,... Read more »

The post Sprout Social launches mentorship network for marketers appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/feed/ 0 85% of UK shoppers had poor experiences with online retailers in 2023 https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/ https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/#respond Wed, 20 Mar 2024 08:52:36 +0000 https://www.marketingtechnews.net/?p=109480 Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users.  Its 2024 Online Retail Trends Report surveyed more than... Read more »

The post 85% of UK shoppers had poor experiences with online retailers in 2023 appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/feed/ 0 Content chaos grows as marketers struggle with omnichannel demands https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/ https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/#respond Mon, 18 Mar 2024 08:15:56 +0000 https://www.marketingtechnews.net/?p=109475 Hyper personalisation and localisation may be the end goal for most brands, but an increasing number of marketers are scrambling to manage the complex content requirements needed to deliver a truly omnichannel marketing approach. This is one of the key findings from The State of CMS 2024 report, which has been published by content management system... Read more »

The post Content chaos grows as marketers struggle with omnichannel demands appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/feed/ 0 Just 5% of consumers highly trust tech companies https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/ https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/#respond Thu, 14 Mar 2024 07:39:00 +0000 https://www.marketingtechnews.net/?p=109465 As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

The post Just 5% of consumers highly trust tech companies appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/feed/ 0 Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/ https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/#respond Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

The post Playable ads drive 20x more installs than banners appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/feed/ 0 Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/ https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/#respond Mon, 11 Mar 2024 08:36:00 +0000 https://www.marketingtechnews.net/?p=109459 Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking  piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

The post Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/feed/ 0 Number of CMOs responsible for sales enablement has doubled over the past year  https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/ https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/#respond Fri, 08 Mar 2024 08:59:00 +0000 https://www.marketingtechnews.net/?p=109457 Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.   The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement... Read more »

The post Number of CMOs responsible for sales enablement has doubled over the past year  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/feed/ 0 Vevo teams up with PubMatic to expand programmatic buying across its CTV network https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/ https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/#respond Wed, 06 Mar 2024 07:54:00 +0000 https://www.marketingtechnews.net/?p=109455 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a... Read more »

The post Vevo teams up with PubMatic to expand programmatic buying across its CTV network appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/feed/ 0 Two thirds of PR pros can’t prove their work helps their business or client https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/ https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/#respond Mon, 04 Mar 2024 09:49:00 +0000 https://www.marketingtechnews.net/?p=109453 Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see.  This research comes at... Read more »

The post Two thirds of PR pros can’t prove their work helps their business or client appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/feed/ 0 Global social media users pass 5 billion milestone  https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/ https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/#respond Wed, 28 Feb 2024 07:26:00 +0000 https://www.marketingtechnews.net/?p=109432 We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide.  In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion),... Read more »

The post Global social media users pass 5 billion milestone  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/feed/ 0