Rachael Power, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 20:42:41 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Rachael Power, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 MarketingTech’s 12 top 2017 predictions from martech experts https://www.marketingtechnews.net/news/2016/dec/20/marketingtechs-12-top-2017-predictions-martech-experts/ https://www.marketingtechnews.net/news/2016/dec/20/marketingtechs-12-top-2017-predictions-martech-experts/#respond Tue, 20 Dec 2016 15:34:08 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/dec/20/marketingtechs-12-top-2017-predictions-martech-experts/ But far be it from us to surmise what might be around the corner - although the GDPR, incoming Trump administration and other regulations might be keeping you busy for some of the year. Instead of predicting all of the next year’s top trends and tricks are, we’ve asked 11 industry experts for their thoughts.

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]]> https://www.marketingtechnews.net/news/2016/dec/20/marketingtechs-12-top-2017-predictions-martech-experts/feed/ 0 Interview: Lithium CEO on how AI will change the face of marketing in 2017 https://www.marketingtechnews.net/news/2016/dec/07/interview-lithium-ceo-how-ai-will-change-face-marketing/ https://www.marketingtechnews.net/news/2016/dec/07/interview-lithium-ceo-how-ai-will-change-face-marketing/#respond Wed, 07 Dec 2016 15:30:03 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/dec/07/interview-lithium-ceo-how-ai-will-change-face-marketing/ Emerging technologies are already beginning to shape how marketers perform their everyday roles; but what’s in store for the years ahead? MarketingTech gets some expert advice from CEO of Lithium Technologies Rob Tarkoff around AI, social media and replacing the CRM.

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]]> https://www.marketingtechnews.net/news/2016/dec/07/interview-lithium-ceo-how-ai-will-change-face-marketing/feed/ 0 Consumers prefer streaming content on connected TVs, new report says https://www.marketingtechnews.net/news/2016/nov/30/consumers-prefer-streaming-content-connected-tvs-new-report-says/ https://www.marketingtechnews.net/news/2016/nov/30/consumers-prefer-streaming-content-connected-tvs-new-report-says/#respond Wed, 30 Nov 2016 15:21:15 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/30/consumers-prefer-streaming-content-connected-tvs-new-report-says/ Conviva and nScreenMedia have carried out a research study, looking at how viewers' online streaming habits are impacted by devices, content, location and viewing quality.

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]]> https://www.marketingtechnews.net/news/2016/nov/30/consumers-prefer-streaming-content-connected-tvs-new-report-says/feed/ 0 Oracle adds new features to Marketing Cloud product https://www.marketingtechnews.net/news/2016/nov/29/oracle-adds-new-features-marketing-cloud-product/ https://www.marketingtechnews.net/news/2016/nov/29/oracle-adds-new-features-marketing-cloud-product/#respond Tue, 29 Nov 2016 10:08:37 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/29/oracle-adds-new-features-marketing-cloud-product/ Oracle has released some new enhancements for its Oracle Marketing Cloud suite that aim to "simplify digital marketing" and enhance the delivery of personalised, cross-channel content.

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]]> https://www.marketingtechnews.net/news/2016/nov/29/oracle-adds-new-features-marketing-cloud-product/feed/ 0 Odeon first cinema in Europe to launch consumer chatbot https://www.marketingtechnews.net/news/2016/nov/28/odeon-first-cinema-europe-launch-consumer-chatbot/ https://www.marketingtechnews.net/news/2016/nov/28/odeon-first-cinema-europe-launch-consumer-chatbot/#respond Mon, 28 Nov 2016 15:32:28 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/28/odeon-first-cinema-europe-launch-consumer-chatbot/ We all know by now the scope of how consumers can interact with brands via chatbots is growing by the day, with more platform integration as well as smarter apps on the rise.

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]]> https://www.marketingtechnews.net/news/2016/nov/28/odeon-first-cinema-europe-launch-consumer-chatbot/feed/ 0 Comic Relief’s new Red Nose Day partners include Pinterest, Snapchat and Unruly https://www.marketingtechnews.net/news/2016/nov/25/comic-relief-announces-new-red-nose-day-brand-partners-pinterest-snapchat-and-unruly/ https://www.marketingtechnews.net/news/2016/nov/25/comic-relief-announces-new-red-nose-day-brand-partners-pinterest-snapchat-and-unruly/#respond Fri, 25 Nov 2016 16:50:37 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/25/comic-relief-announces-new-red-nose-day-brand-partners-pinterest-snapchat-and-unruly/ A number of brands - including martech and social media vendors - are partnering up with Comic Relief for the first time to support Red Nose Day 2017.

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]]> https://www.marketingtechnews.net/news/2016/nov/25/comic-relief-announces-new-red-nose-day-brand-partners-pinterest-snapchat-and-unruly/feed/ 0 UK advertising investment set to grow to p18.8bn in 2017 https://www.marketingtechnews.net/news/2016/nov/14/uk-advertising-investment-set-grow-188bn-2017/ https://www.marketingtechnews.net/news/2016/nov/14/uk-advertising-investment-set-grow-188bn-2017/#respond Mon, 14 Nov 2016 13:20:18 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/14/uk-advertising-investment-set-grow-188bn-2017/ The UK advertising industry will be worth over £18.8bn in 2017, with the sector set to enjoy its eighth successive year of growth.

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]]> https://www.marketingtechnews.net/news/2016/nov/14/uk-advertising-investment-set-grow-188bn-2017/feed/ 0 Twitter Awards: Winners include Dove, Airbnb and Apple https://www.marketingtechnews.net/news/2016/nov/11/twitter-awards-winners-include-dove-airbnb-and-apple/ https://www.marketingtechnews.net/news/2016/nov/11/twitter-awards-winners-include-dove-airbnb-and-apple/#respond Fri, 11 Nov 2016 13:09:41 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/11/twitter-awards-winners-include-dove-airbnb-and-apple/ Twitter has announced the winners of its yearly Twitter marketing awards to recognise the "most original and creative" advertising work being done today.

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]]> https://www.marketingtechnews.net/news/2016/nov/11/twitter-awards-winners-include-dove-airbnb-and-apple/feed/ 0 What brands should learn from the US presidential election https://www.marketingtechnews.net/news/2016/nov/09/what-brands-should-learn-us-presidential-election/ https://www.marketingtechnews.net/news/2016/nov/09/what-brands-should-learn-us-presidential-election/#respond Wed, 09 Nov 2016 11:35:22 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/09/what-brands-should-learn-us-presidential-election/ However you feel about America's election results today, one thing is for sure: the instrumental role PR and marketing had to play in Trump's rise to victory.

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]]> https://www.marketingtechnews.net/news/2016/nov/09/what-brands-should-learn-us-presidential-election/feed/ 0 Gartner: Marketing budgets set to rise in 2017 https://www.marketingtechnews.net/news/2016/nov/08/gartner-marketing-budgets-set-rise-2017/ https://www.marketingtechnews.net/news/2016/nov/08/gartner-marketing-budgets-set-rise-2017/#respond Tue, 08 Nov 2016 12:59:40 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/08/gartner-marketing-budgets-set-rise-2017/ Gartner has said that marketing budgets are continuing to increase in the US and UK, and half of marketers expect their budgets to increase further next year.

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