Sam Duggan, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 20 Jul 2020 13:41:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sam Duggan, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Know your data – and your limits – before utilising automation to drive campaign ROI https://www.marketingtechnews.net/news/2020/jul/20/know-your-data-and-your-limits-before-utilising-automation-to-drive-campaign-roi/ https://www.marketingtechnews.net/news/2020/jul/20/know-your-data-and-your-limits-before-utilising-automation-to-drive-campaign-roi/#respond Mon, 20 Jul 2020 13:40:59 +0000 http://marketingtechnews.net/?p=105928 Brands are sitting on millions of pieces of data about customers and their behaviours – and yet many marketers are still failing to effectively apply it to their digital comms. As a result, it’s leading to an array of lost opportunities. But why is that the case when organisations are exposed to even more ways... Read more »

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