Matthew Ravden, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 29 May 2020 12:24:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Matthew Ravden, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Get ahead of the game: Why ‘earned data’ could be the future for marketers https://www.marketingtechnews.net/news/2020/may/29/get-ahead-of-the-game-why-earned-data-could-be-the-future-for-marketers/ https://www.marketingtechnews.net/news/2020/may/29/get-ahead-of-the-game-why-earned-data-could-be-the-future-for-marketers/#respond Fri, 29 May 2020 10:50:37 +0000 http://marketingtechnews.net/?p=105723 As a marketer, I always question the wisdom of organisations coming up with their own ‘categories’ or catch-phrases because, as a general rule, there are more than enough of them, and making new ones stick is risky and expensive. But, despite the fact that the advice of my SEO consultant is that it might take... Read more »

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