REaD Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/read/ Digital Marketing News: customer experience, social, mobile marketing Thu, 03 Nov 2022 14:56:16 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png REaD Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/read/ 32 32 How Joules improved customer data quality to drive profitable acquisition https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/ https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/#respond Thu, 03 Nov 2022 14:56:13 +0000 https://www.marketingtechnews.net/?p=108493 As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading. The problem: Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver insight to enable the segmentation of the Joules customer base. Previously work of this... Read more »

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