If you want to start a loyalty program – avoid these six common mistakes

Starting a loyalty program can lend a major boost to your customer retention efforts — and your bottom line. But it’s a complex undertaking that demands time, strategic thinking and teamwork. To make sure your efforts pay off, get started on the right foot by avoiding these six common loyalty program mistakes. 

Mistake 1: Thinking all loyalty technology providers are the same

When it comes to loyalty platform vendors, one size does not fit all. Besides basic...

26 October 2018 | Campaigns

How to master a marketing communications audit

You spend valuable time and money crafting your marketing messages, but do you really know what your company is saying? Sometimes the message you think you’re sending isn’t always the one that’s being received. It's important to occasionally take a step back and conduct an in-depth audit of your customer communications plan — particularly where loyalty is concerned — to ensure you’re sending out a cohesive message that upholds your brand and program...

1 October 2018 | Best Practice

Common pitfalls in content strategy – relationship marketing

Having a solid content strategy and a customer-centric approach to your marketing is vital to growing your business. Avoiding the three pitfalls below can help you stay on track to building long-term, profitable customer relationships and put you on the path to enhanced ROI.

Pitfall 1: Losing your focus on content

Does your content engage customers, build trust and...

24 September 2018 | Campaigns