Michael Nevins, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2020 10:55:56 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Michael Nevins, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 As Covid-19 threatens digital media, the industry must move towards semantic targeting https://www.marketingtechnews.net/news/2020/may/14/as-covid-19-threatens-digital-media-the-industry-must-move-towards-semantic-targeting/ https://www.marketingtechnews.net/news/2020/may/14/as-covid-19-threatens-digital-media-the-industry-must-move-towards-semantic-targeting/#comments Thu, 14 May 2020 10:55:54 +0000 http://marketingtechnews.net/?p=105664 Despite consumers reading more online news than ever – driven by a desire for trustworthy content in these times of uncertainty – Covid-19 is posing an unparalleled threat to digital media. Advertisers utilising strict keyword blocking and adding broad coronavirus terms to their blacklists are missing out on the current traffic spike, as well as... Read more »

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