Jon Goulding, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 18:45:24 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jon Goulding, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why ad agencies need to foster ‘why’ rather than ‘what’ cultures https://www.marketingtechnews.net/news/2020/mar/06/why-ad-agencies-need-foster-why-rather-what-cultures/ https://www.marketingtechnews.net/news/2020/mar/06/why-ad-agencies-need-foster-why-rather-what-cultures/#respond Fri, 06 Mar 2020 14:17:07 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/06/why-ad-agencies-need-foster-why-rather-what-cultures/ Traditional agencies were fundamentally built around a 'what' culture, while the newer kids on the block have built themselves around a 'why' culture. The way the latter operates doesn't relate to a near suicidal commitment to what it wants to produce.

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