S-Commerce Archives - Marketing Tech News

85% of UK shoppers had poor experiences with online retailers in 2023

Duncan MacRae — Wed, 20 Mar 2024 08:52:36 +0000

Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users. Its 2024 Online Retail Trends Report surveyed more than... Read more »

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83% of publishers eye retail media investment

Duncan MacRae — Mon, 19 Feb 2024 10:05:00 +0000

83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce media company Criteo. With so many platforms and providers working across... Read more »

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Brands spent $930bn on social media advertising since 2017

Duncan MacRae — Tue, 23 Jan 2024 13:20:41 +0000

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one... Read more »

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Study underlines consumers’ concern over fake reviews

Duncan MacRae — Wed, 10 Jan 2024 14:02:00 +0000

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands... Read more »

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IAS expands Total media Quality Product to YouTube Shorts

Duncan MacRae — Tue, 19 Dec 2023 10:43:00 +0000

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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51% of UK consumers admit to deliberately trying to withhold their personal information

Duncan MacRae — Wed, 13 Dec 2023 07:54:44 +0000

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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57% of UK consumers say digital bliss a must for festive fun

Duncan MacRae — Fri, 08 Dec 2023 09:40:43 +0000

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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90% of Brits don’t know how companies use their data

Duncan MacRae — Wed, 22 Nov 2023 10:28:18 +0000

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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UK shoppers desire AI-driven retail experiences but are wary of its use

Duncan MacRae — Thu, 24 Aug 2023 10:14:36 +0000

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

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Social commerce soars as 61% of 25- to 34-year-olds buy on social media

Duncan MacRae — Tue, 07 Jun 2022 21:59:47 +0000

The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media – and only 10% who say... Read more »

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