Web Analytics Archives - Marketing Tech News

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap

Tue, 20 Feb 2024 08:43:00 +0000

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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Bot clicks and fake traffic set to cost advertisers over $71bn in 2024

Mon, 29 Jan 2024 08:46:20 +0000

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts – an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research... Read more »

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63% of marketers lack a clear plan for cookieless personalisation

Wed, 20 Dec 2023 09:59:00 +0000

Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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56% of UK consumers always accept cookies without thinking

Wed, 11 Oct 2023 12:55:04 +0000

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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47% of UK businesses are embarrassed by their website

Mon, 30 Jan 2023 10:43:37 +0000

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels 500... Read more »

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How Leicester City Council improved its online experience with website monitoring

Thu, 17 Feb 2022 09:43:59 +0000

Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by a directly elected mayor. It is currently controlled by the Labour Party and has been led by Mayor Sir Peter Soulsby since his election on... Read more »

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How Deuren’s new website boosted organic traffic by 30%

Tue, 25 Jan 2022 08:58:00 +0000

With more than 25 years’ experience in the door manufacturing industry, Deuren provides bespoke luxury doors to architects, self-builders, and property developers. With handmade, pre-hung door sets made to the exact configuration of a client’s project, the Yorkshire-based organisation is a trusted partner for those seeking beautifully crafted, bespoke internal, front, and garage doors. The... Read more »

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Black Friday: 70% of retail marketers are concerned about technical issues

Wed, 03 Nov 2021 14:43:01 +0000

As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19. This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail... Read more »

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TVSquared launches cross-platform analytics solution in UK and Germany

Tue, 02 Nov 2021 11:27:27 +0000

TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV. By using smart TV viewership data and direct publisher... Read more »

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