E-Commerce Archives - Marketing Tech News

85% of UK shoppers had poor experiences with online retailers in 2023

Duncan MacRae — Wed, 20 Mar 2024 08:52:36 +0000

Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users. Its 2024 Online Retail Trends Report surveyed more than... Read more »

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Playable ads drive 20x more installs than banners

Duncan MacRae — Tue, 12 Mar 2024 08:09:00 +0000

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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Study underlines consumers’ concern over fake reviews

Duncan MacRae — Wed, 10 Jan 2024 14:02:00 +0000

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands... Read more »

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51% of UK consumers admit to deliberately trying to withhold their personal information

Duncan MacRae — Wed, 13 Dec 2023 07:54:44 +0000

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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Festive shoppers are 81% more likely to click on personalised content this year

Duncan MacRae — Tue, 12 Dec 2023 06:37:26 +0000

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content. This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and... Read more »

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57% of UK consumers say digital bliss a must for festive fun

Duncan MacRae — Fri, 08 Dec 2023 09:40:43 +0000

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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Omnicom Media Group partners with logistics app Glovo

Duncan MacRae — Wed, 06 Dec 2023 08:49:15 +0000

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. The announcement marks the first partnership between Glovo and... Read more »

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90% of Brits don’t know how companies use their data

Duncan MacRae — Wed, 22 Nov 2023 10:28:18 +0000

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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67% of UK’s leading e-commerce giants fall short on website performance standards

Duncan MacRae — Mon, 06 Nov 2023 08:25:29 +0000

Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape. While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics –... Read more »

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91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Duncan MacRae — Mon, 30 Oct 2023 08:55:23 +0000

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital... Read more »

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