Omnichannel Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/omnichannel/ Digital Marketing News: customer experience, social, mobile marketing Mon, 18 Mar 2024 08:16:02 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Omnichannel Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/omnichannel/ 32 32 Content chaos grows as marketers struggle with omnichannel demands https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/ https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/#respond Mon, 18 Mar 2024 08:15:56 +0000 https://www.marketingtechnews.net/?p=109475 Hyper personalisation and localisation may be the end goal for most brands, but an increasing number of marketers are scrambling to manage the complex content requirements needed to deliver a truly omnichannel marketing approach. This is one of the key findings from The State of CMS 2024 report, which has been published by content management system... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/feed/ 0 40% of marketers expect increase in brand safety concerns https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/ https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/#respond Tue, 03 Jan 2023 10:46:05 +0000 https://www.marketingtechnews.net/?p=108595 Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/feed/ 0 Teads launches Attention Program to advance omnichannel attention measurement https://www.marketingtechnews.net/news/2022/jun/21/teads-launches-attention-program-to-advance-omnichannel-attention-measurement/ https://www.marketingtechnews.net/news/2022/jun/21/teads-launches-attention-program-to-advance-omnichannel-attention-measurement/#respond Tue, 21 Jun 2022 12:07:22 +0000 https://www.marketingtechnews.net/?p=108113 Global media platform Teads has launched the Teads Attention Program to strengthen its position in the attention measurement sector. The program will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads’ global scale within quality publishers and connected TV providers, and integrations with industry-leading attention measurement partners, this pioneering... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/21/teads-launches-attention-program-to-advance-omnichannel-attention-measurement/feed/ 0 Half of brands will have failed to unify customer engagement channels by 2022 https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/ https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/#respond Wed, 15 Sep 2021 19:13:00 +0000 http://marketingtechnews.net/?p=107395 By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/feed/ 0 Omnichannel ad platform Mediaocean takes over Flashtalking https://www.marketingtechnews.net/news/2021/jul/15/omnichannel-ad-platform-mediaocean-takes-over-flashtalking/ https://www.marketingtechnews.net/news/2021/jul/15/omnichannel-ad-platform-mediaocean-takes-over-flashtalking/#respond Thu, 15 Jul 2021 06:17:00 +0000 http://marketingtechnews.net/?p=107189 Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies. The announcement comes at a critical inflection point for the... Read more »

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