Personalised Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/personalised-marketing/ Digital Marketing News: customer experience, social, mobile marketing Thu, 07 Mar 2024 12:39:47 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Personalised Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/personalised-marketing/ 32 32 Just 5% of consumers highly trust tech companies https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/ https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/#respond Thu, 14 Mar 2024 07:39:00 +0000 https://www.marketingtechnews.net/?p=109465 As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/feed/ 0 Advertising will not crumble as new tools are in the mix https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/ https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/#respond Fri, 16 Feb 2024 09:08:19 +0000 https://www.marketingtechnews.net/?p=109415 As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/feed/ 0 Consumers trust banking sector the most with personal data https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/ https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/#respond Thu, 08 Feb 2024 08:58:00 +0000 https://www.marketingtechnews.net/?p=109402 Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes to protecting personal data and delivering trusted digital experiences. Thales surveyed 12,426 consumers globally about their relationship with online brands and services, what privacy expectations... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/feed/ 0 8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/ https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/#respond Wed, 07 Feb 2024 08:39:42 +0000 https://www.marketingtechnews.net/?p=109398 With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”).  This concern... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/feed/ 0 Acxiom partners with MetaRouter to help brands overcome cookie deprecation https://www.marketingtechnews.net/news/2024/jan/11/acxiom-partners-with-metarouter-to-help-brands-overcome-cookie-deprecation/ https://www.marketingtechnews.net/news/2024/jan/11/acxiom-partners-with-metarouter-to-help-brands-overcome-cookie-deprecation/#respond Thu, 11 Jan 2024 12:49:40 +0000 https://www.marketingtechnews.net/?p=109363 Acxiom, the customer intelligence company, has teamed up with MetaRouter, a specialist in customer data infrastructure. The partnership will see Acxiom implement MetaRouter solutions that will enable customers to better define their first-party data strategies in a world facing cookie deprecation. Combining MetaRouter’s data delivery strengths with Acxiom’s integration expertise, the two companies help brands... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/11/acxiom-partners-with-metarouter-to-help-brands-overcome-cookie-deprecation/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 63% of marketers lack a clear plan for cookieless personalisation https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/ https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/#respond Wed, 20 Dec 2023 09:59:00 +0000 https://www.marketingtechnews.net/?p=109331 Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/feed/ 0 Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/ https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/#respond Mon, 18 Dec 2023 14:22:11 +0000 https://www.marketingtechnews.net/?p=109335 Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini. 62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/feed/ 0 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/feed/ 0 Festive shoppers are 81% more likely to click on personalised content this year https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/ https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/#respond Tue, 12 Dec 2023 06:37:26 +0000 https://www.marketingtechnews.net/?p=109305 Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content. This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and... Read more »

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