Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/advertising/ Digital Marketing News: customer experience, social, mobile marketing Thu, 07 Mar 2024 12:10:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/advertising/ 32 32 Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/ https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/#respond Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/feed/ 0 Advertising will not crumble as new tools are in the mix https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/ https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/#respond Fri, 16 Feb 2024 09:08:19 +0000 https://www.marketingtechnews.net/?p=109415 As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/feed/ 0 Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/#respond Tue, 13 Feb 2024 13:08:51 +0000 https://www.marketingtechnews.net/?p=109412 Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/feed/ 0 Ad Signal partners with Perifery to reduce storage costs and carbon impact https://www.marketingtechnews.net/news/2024/feb/01/ad-signal-partners-with-perifery-to-reduce-storage-costs-and-carbon-impact/ https://www.marketingtechnews.net/news/2024/feb/01/ad-signal-partners-with-perifery-to-reduce-storage-costs-and-carbon-impact/#respond Thu, 01 Feb 2024 12:42:47 +0000 https://www.marketingtechnews.net/?p=109394 Ad Signal, a specialist provider of video content management solutions, has partnered with Perifery to provide media organisations with seamless deduplication workflows. The integration optimises the storage and management of digital assets and contributes to cost savings and carbon reduction for many businesses. Ad Signal’s Match software, which rapidly identifies duplicate copies of video, image... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/01/ad-signal-partners-with-perifery-to-reduce-storage-costs-and-carbon-impact/feed/ 0 Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/ https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/#respond Mon, 29 Jan 2024 08:46:20 +0000 https://www.marketingtechnews.net/?p=109386 With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/feed/ 0 Brands spent $930bn on social media advertising since 2017 https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/ https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/#respond Tue, 23 Jan 2024 13:20:41 +0000 https://www.marketingtechnews.net/?p=109383 As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/feed/ 0 More than half of content produced is never activated https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/ https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/#respond Tue, 16 Jan 2024 14:32:27 +0000 https://www.marketingtechnews.net/?p=109371 Advertisers’ lack of visibility into their creative production lifecycle sets the industry up to waste billions in 2024 on content that never gets used. This is according to a study by creative agency CreativeX, which estimated that the average F500 company could be wasting at least $25 million a year on unused creative assets. Across... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/feed/ 0 Darabase launches ‘world-first’ property inventory platform for outdoor AR advertising https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/ https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/#respond Mon, 13 Nov 2023 09:04:36 +0000 https://www.marketingtechnews.net/?p=109246 Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io. The platform enables property owners to register their Property’s Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/feed/ 0 Amazon Ads unveils AdTech capabilities to improve advertiser outcomes https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/ https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/#respond Wed, 08 Nov 2023 09:12:55 +0000 https://www.marketingtechnews.net/?p=109234 Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance. Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/feed/ 0 Customer adoption of Amperity for paid media soars to over 50% https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/ https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/#respond Wed, 01 Nov 2023 15:34:49 +0000 https://www.marketingtechnews.net/?p=109227 Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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